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How does CRM Solutions help in customer retention?

Posted on 26 July 2018 by sam

“People will forget what you said. They will forget what you did. But they will never forget how you made them feel” –Maya Angelou. Rightly said by Maya (poet), these lines also apply with your existing customers and the kind of experience you give them.

Rising churn rate is an alarming issue that businesses are facing today. However there are some companies  who are working actively on customer retention as compared to acquiring new customer. Simple reason behind this is that the cost of acquiring a new customer is higher than retaining a customer.

On scrutinizing more, businesses found these problem areas for rising churn rate:-

1] Customers are no more interested in your offerings.

2] Customers feel they are not taken care of.

3] Customers think their issues are not getting addressed rightly and on time.

4] Customers go ahead with your competitors offering.

Failure to pay attention to these problem areas contribute to rising churn rate. A key to retaining your customers if solving the issues they are facing and making then feel that they are valued, important and special. How do we ensure we do this for each and every customer?

Tip 1:- Invest in a smart Customer Relationship Management software. By smart we mean it has to be super smart. Smart enough to automate almost every task or a few tasks. (We know you must be already using one but check if that completely syncs in your requirements and moulds as per your business process.)

1] Automate your follow-ups:-

Be it your prospects or your customers, every salesperson needs to follow-up with them and it is highly impossible to get in touch with each one of them. Use the power of an automated CRM to send personalized and automated follow-up emails. This will free up your sales team so they can focus on personally in touch with all these customers over a call. Customers value this personal touch which your company maintains with customers and this gives them a sense of not being forgotten.

Tip 2:- Use email automation module present in the CRM and automate your follow-ups. You will then not be required to invest in an email marketing tool for even sending bulk emails.

2] Send great deals for your esteemed customers:-

Your CRM’s intelligence to its fullest. Your CRM can easily fetch details of your highest paying customers, loyal customers etc and you can extend attractive deals to such customers. By taking this initiative you get repeat business and also ensure customer loyalty. Look into the purchase pattern of your customers and make an offer which customers cannot refuse.

3] Check if your customer’s issues are getting solved within the estimated time:-

Where there are customers, there will also be queries.  Customers come to you with a great hope about the issues getting resolved and someone paying keen attention to the issues they are facing. This is the time when you can ensure customers loyalty towards your company. Ensure that your support team has proper resources and all necessary information required for solving customers issues.

This will reduce your churn rate by making customers feel that they are not getting ignored and their issues are being taken care of.

4] Use direct marketing techniques to get in touch with your high valued but inactive customers:-

There will be two types of customers that you have. Highly valued and active customers who regularly purchase your products/services. And the second type will be highly valued but inactive. Who rarely make a purchase or have stopped purchasing.

Using the reporting feature, create a list of both the types of customers. You may prefer not investing efforts in keeping active customers engaged with your company, however, the weak link is the inactive customers.  Get in touch with these inactive customers and gain their interest in your business again.

Ask them questions as to why they have stopped or reduced the frequency of purchasing your products/services and hit their issues.

Depending on the business model you are, B2B or B2C, get in touch with customers over a call and in case of B2B, a personal meeting will be ideal to re-generate healthy relations with your customers.

5] Reward regular customers:-

Among the high-value customers and who actively make a purchase, reward such customers.

You can reward these customers for being with your company and helping you generate revenue.

Identify such customers using smart reporting of your CRM and send these incentives via bulk email.

Tip:- Try cross-selling strategies to active customers to ensure revenue generation and customer loyalty.


6] Send some love on their special day:-

Send personalized birthday/ anniversary wishes to your customers and make them feel special. This will only require email automation where you can set predefined parameters and email template and you are ready to send wishes to your esteemed customers.


1] Invest in a good sales CRM.

2] Use automated CRM to automate almost everything, right from sending personalized emails to set up workflows.

3] Customers need attention and hence try to be in touch with all of them and ensure that their queries are resolved on time which will help you reduce the churn rate.

4] CRM is a powerful tool if used wisely and can be your best companion in all over sales and support process.



Abhishek Agrawal is the Founder & CEO at CompanyHub CRM. A technology lover and a writer who loves to give simple solutions on making sales teams lives easier. You can get in touch with him on Linkedin.

Top Digital TV Antennas for 2018

Posted on 23 February 2018 by sam

With streaming services on the rise, many Australians are rejecting pricey cable plans in favor of options that are less expensive and more versatile. While it may sound fine in theory to eschew all network television and only watch shows digitally, there are some shows and networks that cannot be streamed online.

But not to worry– a solution does exist, and it comes in the form of the humble TV antenna. Despite what many young people are led to believe, antennas are not obsolete. They are actually quite useful as a way to watch television for free (that’s right, absolutely free!), and it doesn’t even require rabbit ears. There are now many indoor and outdoor ‘antennas’ available that do not look like the antennas of years past. Instead, they come in a variety of styles and colour schemes to match the design of your home.

So How Does It Work?

In Australia, the following stations send out their broadcasting signals via antenna: CBS, ABC, PBS, NBC & FOX. It may sound too good to be true, but we promise you that this option is infallible. All you have to do is buy the antenna and get it installed,  and then you will be well on your way to cost-free broadcasting.

If you would rather not deal with the hassle of installing your TV antenna yourself, rely on the help of a digital TV antenna installation specialist. There are many available in your area who can help you properly install and maintain your antenna. Some companies will even help you decide on the best antenna for your home along with the best place to put it.

Who Can Benefit From Digital TV Antennas?

If you enjoy watching sports, local news, weather programmes or community broadcasting, you cannot pass up the opportunity that a digital TV antenna can provide. It will allow you to watch all of these programs and more without paying a cent (except for the price of your antenna).

For those who do not watch much television as it is, a simple antenna may suffice. Otherwise, you may benefit from combining your antenna with a movie and television streaming service for a wide array of shows and programmes.

Weighing Up Your Options

Now before you go buy out any buy any old television antenna, it pays to know what options are available to you, plus the pros and cons of each. There are a range of TV antennas and accessories available, but this does not mean all are equally effective. Below, we have compiled the top TV antennas of the year, each of which offer a variety of unique benefits.

Here are our top seven antenna picks for 2018:

  1. RCA Basic Indoor Antenna– This may not be the fanciest antenna on the market, but it’s a good place to get you started. It sits at just over $10 and provides access to your favourite television networks as well as FM stations.
  1. Insignia Multidirectional HDTV Antenna– If you are looking for an antenna with strong signal transmission and high compatibility, this is the product for you. It can also be mounted to the wall for easy installation.
  1. Mohu Leaf– This is a small and simple antenna that is multi-directional and reversible. It’s easy to install and even easier to hide out of sight.
  1. 1byone Amplified HDTV Antenna– We love this company for its moderate price and ease of use. It has a smaller reception range than other options, but it’s well worth it for the price.
  1. Winegard FlatWave– All Winegard products are HD, multi-directional, and equipped with a 1-year warranty. Furthermore, some come with options for amplified sound and outdoor use.
  1. Channel Master FLATenna– This flexible indoor antenna is highly regarded for its strong signal, high definition and very low price.
  1. Clear Stream Eclipse– This antenna is round and grips to any smooth surface for ultimate convenience. It allows for a wide range of frequencies and can be painted to blend in with the surrounding environment.

With all this information in front of you, it can be easy to get overwhelmed. We urge you to do some independent research on your reception quality before you buy, as well as seeking the assistance of an antenna installation expert. They will help you decide upon the right digital antenna and install the antenna for you if needed.

Most companies will also help you fix or replace your antenna if it is damaged, and restore your television signal if it becomes obstructed. For more information on your antenna options and the installation process they require, contact your local antenna installer today.

Jobs You Wouldn’t Expect to be Threatened by Technology That Are

Posted on 24 October 2017 by sam

Automation creates opportunities for efficiency, but businesses who embrace it may be shrinking employment opportunities in their industries.

Increased productivity and revenue for some companies may mean layoffs for lower level employees. According to studies, automation will effectively eliminate almost 6% of all U.S. jobs within a period of five years.

Robots in the Workforce

Automation threatens the job security of not only lower waged workers, but the jobs of knowledge based and highly skilled employees as well. Accounting and legal industries could see 39% of jobs eliminated over a 10-year period due to automation.

While new technology shouldn’t be feared, the consequences of automation need to be addressed.

As automation continues to spread throughout the working world, it’s important to understand which industries are most susceptible to job loss.

Claims Representatives and Insurance Underwriters

Automation has already been affecting the insurance industry. As more companies are introducing artificial intelligence into their businesses, the employees that once had invaluable positions in their companies are now finding themselves out of work. The internet alone is a huge help with a lot of our daily work, whether it’s drawing ideas or learning from past examples.

This kind of technology works to interpret and analyze videos, audio, images, and text more efficiently than any human would be able to. While this type of automation is great for business, it may spell termination for several employees.

Middle Management

Companies are more capable than ever of being able to track and report work progress digitally. Middle management will become less prominent as these systems continue to be built out. There will be no need to have somebody report sales numbers or work progress to upper management when software can do it for them.

The future of project management and task delegation is increasingly moving to the digital realm.  

Bankers and Tellers

As ATMs were first introduced, bank workers grew weary that automation would replace them. In recent years, smartphone apps have made the need for tellers and representatives even less necessary.

In the coming years, it’s speculated that automation will completely eliminate the need for any employees in the banking world. New systems and artificial intelligence are already being put into place to handle processing loans, opening accounts and conducting transactions, ultimately making the bank teller obsolete.

Financial Analysts

Companies have long since used financial analysts to identify trends and help institutions plan their portfolios. With the assistance of AI, financial analysts are unnecessary. Today’s software works at record speed to identify and analyze financial trends that will predict how the market is moving. As technology continues to improve, companies often feel more confident trusting their financial information and data with systems that are free of human error.

Payroll and AP Departments

Lower-level employees in accounts payable will have a tough time hanging around as AP and invoicing automation technology sweeps across the industry. These systems decrease time spent on invoices and eliminate the possibility of human error. You probably can’t ever replace all employees, but many businesses may start scaling down these departments as technology becomes more efficient.

Construction Workers

Once believed to be a job requiring human hands, the work of a day laborer can now be accomplished with the use of automation. With the likes of robotic bricklaying machines, automated bulldozers, and more, construction workers are likely to see most of their positions taken by artificial intelligent machines.

Stockists and Inventory Managers

Simple tasks, like stocking the aisles of a grocery store, will be replaced by robots. These types of robots work to audit shelves, replace out of stock items, fix pricing errors, and organize products.

Stores that implement this sort of automation to replace the work of human employees will ultimately save millions. There is even software that can help with your digital inventory. Data backing and protection are more important than ever, and software is beginning to do the job that webmasters and IT professionals used to be responsible for.


Life on the farm may be as human as it gets in the working world, but the likes of artificially intelligent machines are threatening the livelihood of farmers as well. Jobs like feeding chickens and milking cows are likely to be taken over by automated machines. Machines like this will cost millions of farmers their jobs, saving farms money, but leaving dedicated farmers without work.

Taxi Drivers

The taxi industry has already taken a toll with the introduction of Lyft and Uber, but many taxi drivers may end up unemployed completely. Automated vehicles are already on the market and are being developed for use a self-driving taxis. In countries like Singapore, these driverless cars are already taking to the streets, costing the traditional taxi driver their career.

Manufacturing Workers

Manufacturing jobs have long been a guarantee for people searching for work. However, with the addition of automated machinery, the human workers in the manufacturing industry will be threatened.

As technology improves, manufacturing companies believe that whatever humans may be able to do, machines can do better and more cost effectively. This can be very concerning to hear.

Writers and Journalists

Writing and journalism are jobs that may soon be facing an automation takeover.

With certain software, new and intelligent content can easily be developed without the need of human writers. In many industries that deal with a significant amount of statistics and data, using robots and automated software has become quite commonplace.

As technology continues to develop interfaces that can accurately replicate the way a person feels, thinks, and writes, the role of the writer may be taken over by robot journalists.

This is Just the Beginning

As technology presses on and automation makes it way to every industry on earth, it may be difficult for anyone to find work in the future. When the need for human skills can be effectively replaced by artificial intelligence, there isn’t much left to but let the machines rule.


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Using The Pomodoro Technique as a Freelance Writer

Posted on 30 June 2017 by sam

As a freelance writer, it is very easy to drown in projects and forget to take breaks. Working continuously is not efficient, and you will find yourself drained of energy and inspiration, struggling to finish a task that usually would have taken less to complete. Exhaustion can make you lose your focus, make mistakes that you normally would not to and miss deadlines. For a freelance writer, this means unhappy customers, bad reviews, and lost contracts. You have worked so hard to get your hands on those online freelance writing jobs that it would be a shame to lose them like this.

Fortunately, there is a productivity tool that you can use to keep up your energy levels and the good work. The Pomodoro technique is, in fact, a timer which breaks down your work into smaller periods of time. You set the timer for a 25-minute period, and you focus on your task without interruption until the timer rings. The one who developed this technique is Francesco Cirillo in the late 1980s, but it was only in 2006 when he published his book The Pomodoro Technique. The technique’s name comes from the kitchen timer Cirillo that he used, which is shaped like a tomato (pomodoro in Italian).

This time management method can boost the writing productivity for people with online writing jobs from home, and Cirillo believes that people are the most productive when they focus and work on 25-minute tasks, followed by 5-minute breaks. The 25-minute period is called a ‘pomodoro.’

How the Pomodoro Technique Works

The Pomodoro Technique helps you map out your entire work based on 25-minute periods and breaks. This involves not only planning, but also challenging yourself.  Here is how it works:

For every 25-minute period of work, you take a 5-minute break. After four sets you take a 15-30-minute break. Then start all over again.

According to Cirillo at the beginning of each day, you make a list of activities you want to complete and prioritize them. List each activity with an estimate of how many 25-minute breaks or pomodoros you will need to complete it. Then, as the day goes along, you have to track your activity and mark off each pomodoro and cross out activities once they’re done.

The technique has three evaluation stages: record, process and visualize. At the end of the day you will review your plan and determine what improvements you need to make in your writing practice.

How the Pomodoro Technique Can Help Authors

For many freelance writers writing a task in 25-minute periods is close to impossible, especially if you have a lengthy article, review, blog post or even a book. Although it might seem that this technique will complicate things instead of making them easier, give it a try. You can challenge yourself and try to write a certain number of words in a pomodoro or try to write more when you have a little bit of available time.

Useful tools

Instead of using a simple timer you can install some of the amazing apps out there, with lots of useful features.

Marinara Timer

This is a web app that you can keep open in a separate tab. Simply select the timer alerts so that you know when you should take a break or reconfigure the writing and break times to suit you.


This is a desktop Pomodoro timer app that you just start, and it will do the rest. You can also customize the app according to your work and break periods.


This app has more visual cues for your complete and coming up tasks, and it also lets you estimate how many pomodoros you need to finish a task.

Focus Timer

Focus Timer, previously known as PomodoroPro is a great app for iPhone and iPad. You have the freedom to customize your work and break periods and review work history. It shows you how your focus is improving and it offers a star-based rating system to help you stay motivated.

These are some of the apps that you can choose from. Experiment with all of them and see which one fits your needs.

The Pomodoro Technique is perfect for those with freelance writing jobs online, students, managers, lawyers, developers, directors, parents, teachers and any other persons who have to deal with creative work. The goal of this technique is to help you focus and get into the zone, but also to remind you to go out for air. Give it a try, and you might realize that it’s just what you were looking for.



Inspirational Lessons for Self-Improvement from a Founding Father

Posted on 10 June 2017 by sam

A recent study classified two different types of behaviour people take on when produced with critical feedback. First, there are the Provers. These people tend to attempt to justify their current state with excuses and rationalization. Whether or not those defenses hold any weight, these people are trying to “prove” that they are fine as they are. The second group contains the Improvers. These people, no matter how qualified they already are, take a close look at themselves and try to find ways a situation can help them become better.

The Founding Father Benjamin Franklin is perhaps the most famous “Improver” in history likely due to the prolific documentation we have on his methods and philosophies for improvement. He attempted to cultivate habits for holistic self-improvement throughout his entire life.

“An investment in knowledge pays the best interest.” – Benjamin Franklin

Not surprisingly, Franklin was an avid reader. When he decided he wanted to become a better writer as well, he made up exercises for practice and committed to studying famous authors.

Franklin was renowned for his writing, but his methods can be applied to any skill and individuals often see success when focused on honing personal strengths, whether those be essay writing like Franklin or the chemistry of beauty products like Ida Gál-Csisza.

Don’t simply rely on being “good enough” at something. Analyze methods and disciplines to help you improve and learn more about your greatest skills. There is no ceiling for excellence, so continue to improve your education by any means necessary, find unique areas of interest and do your research to be sure you’re landing yourself in the right courses to provide the most fruitful learning experiences possible.  

“Early to bed and early to rise, makes a man healthy wealthy and wise.” – Benjamin Franklin

Often remembered as a scholar, Franklin should also be remembered as a strong proponent of physical self-care. He made certain to exercise frequently and eat well, even becoming a vegetarian for health and thrift. An avid swimmer in a time where most of the population did not know how to swim, Franklin was posthumously inducted into the International Swimming Hall of Fame in 1968.

He believed that productivity improved as health improved, an attitude that remains relevant as more and more americans are affected by diseases of affluence like obesity or back pain due to inactive lifestyles. While modern medicine goes a long way, even today many doctors recommend lifestyle changes to deal with chiropractic or health issues.

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin

From his heavy involvement in the ideology of the birth of the United States, it is fitting that Franklin was invested in cultivating moral character. And not only on a nationwide scale, but personally as well. A bit of a scoundrel in his youth, Franklin bemoaned that he learned the wisdom of morality so late in his life. At least, late from his perspective. There many who go through life with little thought to their personal morality at all.

Not satisfied with other systems of morals at the time, Franklin codified his own list of 13 virtues he strived to uphold. At the end of every week, we would look back and judge how well he did hoping to practice and improve.

While the specifics of improvement areas and methods will vary from individual to individual, Benjamin Franklin stands as a shining role model for any who wish to carry on the path of improvement.


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How to Get Away Without Actually Getting Away

Posted on 31 May 2017 by sam

Summer is a great time to take a breather from work. In lots of industries, Summer is a slow time, so it’s relatively easy to take some time off without missing out on too much. Vacations can be expensive though, not to mention stressful, and sometimes it’s not feasible to get on a plane or in the car and actually go somewhere far away from home.

Enter, the “stay-cation.” You can get away from home for a night and stay in a hotel nearby, or, to save money, you can act like you’re on vacation in your own city. Get out and explore. Walk around, try new restaurants. Go to museums. Go shopping. Find a nearby hiking trail. Check out some theater or a concert. Whatever you need to go to get away. Do some research ahead of time. You’d probably be surprised at how much your area has to offer!

Often times, however, what you need to take a break from work is to truly unwind and slow down. And, if that’s what you’re after, you can go on vacation without ever leaving your house. One option is to create your own spa day. Light some candles and do an at-home facial, manicure, or pedicure. Another easy way to unwind while at home is doing a movie day. Or, you could try that recipe that you’ve had on your list, but have never had time for.

As long as you’re taking time to do something that you enjoy, it’s good time that you’re taking! Really enjoy those days off, whether that means going out and doing a bunch of things you’ve always wanted to do or simply sitting home on the couch with your significant other. If gaming is your thing, you could spend some time playing online games, either alone or with others. If you’re a sports fan, get out and catch a game before it gets too hot.

Truly checking out is often easier said than done. Oftentimes, we plan to take the day off but one e-mail turns into two, and then ten. A phone call turns into three and then four, and by the time it’s 6:00pm, you haven’t really taken a break at all.

Whatever your “thing” is, take some time and do it. You’ll go back to work refreshed. Your family, your body, your mind, and yes, even your job, will thank you.

CRM Software

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7 CRM Software Stats You Can’t Ignore

Posted on 24 May 2017 by sam

CRM Software

More and more companies are discovering just how effective CRM software is. In fact, over 70 percent of businesses that use this software say that it has improved their access to customer data.

The information provided by CRM software will help you better understand your customers and how they use your products. It also will inform any potential modifications or alterations that you may make to your products in the future.

Need more convincing? Here are seven CRM software statistics that you need to know.

Productivity From Mobile CRM

The amazing capability of smartphones today has changed the game when it comes to mobile CRM. While this type of CRM was once thought of as unnecessary, it has now become almost essential to businesses.

The main reason why mobile CRM is so appealing to companies is the productivity it creates. With mobile CRM use, businesses have seen rises in productivity as high as 15%.

A recent study also shows that 65% of sales reps who use mobile CRM reach their sales quotas. Meanwhile, only 22% of the reps who solely use non-mobile CRM achieve their sales goals.

Accessing CRM Through Multiple Devices

Given the success of companies that use CRM software on their mobile devices, it makes sense that more and more people are now accessing this software from multiple devices.

Laptops and desktops remain the primary devices for this software. However, the use of tablets and smartphones continues to rise.

Roughly 81% of users are now accessing their CRM software from multiple devices.

The Rise of Cloud-Based CRM

Individuals using multiple devices for CRM has led to an increase in cloud-based CRM solutions.

In 2008, only about 12 percent of businesses used cloud-based CRM. However, that number has skyrocketed in recent years.

Currently, 87 percent of businesses use cloud-based CRM. That’s a pretty staggering number but one that certainly makes sense in today’s mobile-friendly world.

Knowing Your Customers

With so many online options nowadays, customers are looking for brands and businesses that they can trust more than ever. In fact, 80% of consumers will research your products online before they make a purchase from your site.

How can you make sure you stand out among everyone else offering the same products?

CRM software can be a huge help when it comes to getting to know your customers. This software allows you to create a 360-degree overview of every individual you interact with online.

As an example of how this can work, let’s take a look at Adobe Spark.

People use Adobe Spark to create videos, images, pages, and posts. With the Adobe spark app, users can build the type of content that they want from anywhere with many different devices.

A downloadable app for a content creator like this is essential because you never know when inspiration will strike for your customers. People want to have the ability to create and invent wherever they go.

In this example case, CRM software can help you identify which devices your customers use most and what exactly they use them for. It will allow you to get to know your customers better so that you can cater to their desires.

Creating a Customer Community on Social Media

While CRM software can certainly be helpful for personalized, one-on-one customer interactions, it has also been useful in fostering online communities.

Simply look at Best Buy, which found success for years with its Twelpforce account on Twitter before adapting it into its Best Buy Unboxed community.

Over the course of about four years, the Twelpforce team featured 3,000 registered Best Buy employees and Geek Squad agents. These agents sent more than 65,000 tweets to customers.

While the Twelpfroce team no longer exists, the bond between Best Buy and its customers still does. Company employees continue to assist customers through the @BestBuy, @BestBuySupport, and @GeekSquad Twitter accounts.

Personalized Marketing Strategies

You may be happy with the amount of customers you have, but it’s never a bad thing to try to get more.

More and more companies are planning on increasing their email marketing budgets in the coming year.

The main reason for this influx of spending is that emails’ RIO has been consistently great. You make much more than what you spend.

Providing personalized email messages to potential customers is a dependable way of bringing more awareness and use to your products.

The CRM Market Continues to Grow

The CRM industry has seen incredible growth in recent years.

There is no indication that this expansion will stop. In fact, research indicates that the market will grow even more this year.

Recent forecast projects that the CRM market will be worth $37 billion in 2017.

The benefits of CRM software are clear. Why wouldn’t you want to take advantage of it like so many others are?

Tech Savvy Furniture for Your Home

Tech Savvy Furniture for Your Home

Posted on 20 May 2017 by sam

In the age of home automation, convenience and comfort are high priorities to many homeowners. If you’re looking to trade your squeaky desk chair or beat-up work desk for something a little more sophisticated, look no further. Modernize has a few ideas for updating your space with the latest and greatest high tech furniture pieces.

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Who Needs a Lead Generation Software System?

Who Needs a Lead Generation Software System?

Posted on 30 December 2016 by sam

We all know that economic activities are dictated by supply and demand. The greater the demand, the greater the production to increase the supply. Enterprising entities have learned to manipulate this a bit by creating an artificial demand so that others will also follow. Unfortunately, over time, consumers are becoming more intelligent and they already know if they are being fooled or not. If the goal of companies before was to look for customers, today, the goal of businesses today is to be discovered by customers. As such, if you have a company whose goal is the latter, then you will need a lead generation software system.

Lead generation, for all intents and purposes, is simply any activity that stimulates and captures the interest of consumers related to a particular service or product with the end in mind of further developing this interest down the sales funnel. Today, lead generation is almost always equated with digital marketing activities and can include search engine optimization, website optimization, content marketing, social media, mobile marketing, and a whole lot more.

Technically, the purpose of these channels is to drum up interest among a certain target population so that they will be enticed to learn more about the product or service being offered. So, they click on links, fill up some simple forms, or even answer a very short survey. For some, it may be as simple as clicking on the Like or Share button on their social media accounts. The fact is that whenever someone performs something on the internet in response to a call to action, it initiates a cascade of processes that eventually leads to the creation of a list of potential customers. These are what are called leads and these are what the sales people will try to convert into actual customers where the real business transaction commences.

The question now is whether you have the necessary manpower to manually create all of these lead generating forms, email lists, call trackers, and other media. Doing it manually is entirely possible especially if you are only entertaining about tens of potential clients every month. However, if you’re entertaining hundreds every day, then you’re better off with a fully automated lead generation software like Boberdoo’s to ensure uniformity and standardization of your lead generation activities.

Lead generation programs effectively automate everything in your marketing program from inbound marketing to content marketing to email marketing and to social media marketing as well as other lead generation activities. Each of these activities will require some type of form which will capture the information of your potential customer which, if successful, will be converted into actual clients or sales. Because there are so many inherent processes in each of these activities, automating these will greatly reduce the time and effort in its generation so you’ll have more opportunity converting these leads into actual customers. This is how you become successful in this very competitive world.

Lead generation is very important for businesses to succeed. Automating lead generation can help ensure greater chances of success.

4 Ways To Make a Cost Effective And Advanced Marketing Plan

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4 Ways To Make a Cost Effective And Advanced Marketing Plan

Posted on 28 December 2016 by sam

Coming up with an advanced marketing plan could be a challenge for some small businesses, particularly when they’re spending the bulk of their day putting away fires, dealing with employees, and making sales. Yet since the saying will go, “If you fail to plan, you are planning to get corrupted. very well

It’s important to mill out a while to develop your marketing plan. In the end, it could help you accomplish your traction goals and build your business before very long.

Specify Your End Goal

A great individual start a street trip without knowing where you’re going. You have to choose a destination and determined what you should get there, using directions and points of interest along the way. This kind of same idea can apply to a marketing strategy according to the CEO of CoFlex Marketing, a law firm Internet marketing firm.

When you want to get publicity for your startup, ask what goals you want to attain and when you want these milestones completed. After you have that conclusion goal, you can begin mapping out a plan to take action with, including marketing ideas designed to reach that goal. For example, making a certain increase in site traffic, add a specific number of fans on social media or convert a defined amount of leads into customers. Plan your destination to reach your goal.

Confirm your Target Audience

Simply no matter how great your idea is, you still need clients to make your new startup a big success. But who are your customers/clients? Obviously, you’re not catering to everyone. You have to define and target the customers that want what you’re offering, and structure your strategy towards them.

By using this advice, you can determine out who’s enthusiastic about your startup. These tips will let you better understand their needs for reliability and technological support, so you’ll be able to respond efficiently for their specific needs.

Build Your All-Star Team

To launch and maintain an amazing marketing strategy, you must have the right team. This implies people who can add diverse strong points and skills to your startup. You’re going to desire a content writer, creator, social media manager, web designer and customer service professional, at the very least.

As a tiny business owner, this may be more difficult because resources are limited. To save money, you can try alternative working arrangements. Pertaining to example, if you have an intern who’s a social media whiz, or a partner experienced with coding, then use those resources until you have the possibility to expand your team.

Create Value With Your Content

It’s something to make clear what your business does, but it’s another to describe your value to customers and how you’re filling a specific need or desire.

Starting a content marketing advertising campaign will take work but it can help increase your brand and meaning. A campaign involves increasing engagement, creating a community, becoming a trusted specialist figure in your industry, and driving traffic to your website or local store. You can attempt by creating content via blog posts, tutorials, how-to courses, white papers, eBooks, online video, podcasts, and webinars.

Creating that killer marketing strategy doesn’t have to cost a lot of money, but does require your time, effort and concentrate. Once you make the investment, the return begins coming in quickly and in large measure.