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7 CRM Software Stats You Can’t Ignore

Posted on 24 May 2017 by sam

CRM Software

More and more companies are discovering just how effective CRM software is. In fact, over 70 percent of businesses that use this software say that it has improved their access to customer data.

The information provided by CRM software will help you better understand your customers and how they use your products. It also will inform any potential modifications or alterations that you may make to your products in the future.

Need more convincing? Here are seven CRM software statistics that you need to know.

Productivity From Mobile CRM

The amazing capability of smartphones today has changed the game when it comes to mobile CRM. While this type of CRM was once thought of as unnecessary, it has now become almost essential to businesses.

The main reason why mobile CRM is so appealing to companies is the productivity it creates. With mobile CRM use, businesses have seen rises in productivity as high as 15%.

A recent study also shows that 65% of sales reps who use mobile CRM reach their sales quotas. Meanwhile, only 22% of the reps who solely use non-mobile CRM achieve their sales goals.

Accessing CRM Through Multiple Devices

Given the success of companies that use CRM software on their mobile devices, it makes sense that more and more people are now accessing this software from multiple devices.

Laptops and desktops remain the primary devices for this software. However, the use of tablets and smartphones continues to rise.

Roughly 81% of users are now accessing their CRM software from multiple devices.

The Rise of Cloud-Based CRM

Individuals using multiple devices for CRM has led to an increase in cloud-based CRM solutions.

In 2008, only about 12 percent of businesses used cloud-based CRM. However, that number has skyrocketed in recent years.

Currently, 87 percent of businesses use cloud-based CRM. That’s a pretty staggering number but one that certainly makes sense in today’s mobile-friendly world.

Knowing Your Customers

With so many online options nowadays, customers are looking for brands and businesses that they can trust more than ever. In fact, 80% of consumers will research your products online before they make a purchase from your site.

How can you make sure you stand out among everyone else offering the same products?

CRM software can be a huge help when it comes to getting to know your customers. This software allows you to create a 360-degree overview of every individual you interact with online.

As an example of how this can work, let’s take a look at Adobe Spark.

People use Adobe Spark to create videos, images, pages, and posts. With the Adobe spark app, users can build the type of content that they want from anywhere with many different devices.

A downloadable app for a content creator like this is essential because you never know when inspiration will strike for your customers. People want to have the ability to create and invent wherever they go.

In this example case, CRM software can help you identify which devices your customers use most and what exactly they use them for. It will allow you to get to know your customers better so that you can cater to their desires.

Creating a Customer Community on Social Media

While CRM software can certainly be helpful for personalized, one-on-one customer interactions, it has also been useful in fostering online communities.

Simply look at Best Buy, which found success for years with its Twelpforce account on Twitter before adapting it into its Best Buy Unboxed community.

Over the course of about four years, the Twelpforce team featured 3,000 registered Best Buy employees and Geek Squad agents. These agents sent more than 65,000 tweets to customers.

While the Twelpfroce team no longer exists, the bond between Best Buy and its customers still does. Company employees continue to assist customers through the @BestBuy, @BestBuySupport, and @GeekSquad Twitter accounts.

Personalized Marketing Strategies

You may be happy with the amount of customers you have, but it’s never a bad thing to try to get more.

More and more companies are planning on increasing their email marketing budgets in the coming year.

The main reason for this influx of spending is that emails’ RIO has been consistently great. You make much more than what you spend.

Providing personalized email messages to potential customers is a dependable way of bringing more awareness and use to your products.

The CRM Market Continues to Grow

The CRM industry has seen incredible growth in recent years.

There is no indication that this expansion will stop. In fact, research indicates that the market will grow even more this year.

Recent forecast projects that the CRM market will be worth $37 billion in 2017.

The benefits of CRM software are clear. Why wouldn’t you want to take advantage of it like so many others are?

Who Needs a Lead Generation Software System?

Who Needs a Lead Generation Software System?

Posted on 30 December 2016 by sam

We all know that economic activities are dictated by supply and demand. The greater the demand, the greater the production to increase the supply. Enterprising entities have learned to manipulate this a bit by creating an artificial demand so that others will also follow. Unfortunately, over time, consumers are becoming more intelligent and they already know if they are being fooled or not. If the goal of companies before was to look for customers, today, the goal of businesses today is to be discovered by customers. As such, if you have a company whose goal is the latter, then you will need a lead generation software system.

Lead generation, for all intents and purposes, is simply any activity that stimulates and captures the interest of consumers related to a particular service or product with the end in mind of further developing this interest down the sales funnel. Today, lead generation is almost always equated with digital marketing activities and can include search engine optimization, website optimization, content marketing, social media, mobile marketing, and a whole lot more.

Technically, the purpose of these channels is to drum up interest among a certain target population so that they will be enticed to learn more about the product or service being offered. So, they click on links, fill up some simple forms, or even answer a very short survey. For some, it may be as simple as clicking on the Like or Share button on their social media accounts. The fact is that whenever someone performs something on the internet in response to a call to action, it initiates a cascade of processes that eventually leads to the creation of a list of potential customers. These are what are called leads and these are what the sales people will try to convert into actual customers where the real business transaction commences.

The question now is whether you have the necessary manpower to manually create all of these lead generating forms, email lists, call trackers, and other media. Doing it manually is entirely possible especially if you are only entertaining about tens of potential clients every month. However, if you’re entertaining hundreds every day, then you’re better off with a fully automated lead generation software like Boberdoo’s to ensure uniformity and standardization of your lead generation activities.

Lead generation programs effectively automate everything in your marketing program from inbound marketing to content marketing to email marketing and to social media marketing as well as other lead generation activities. Each of these activities will require some type of form which will capture the information of your potential customer which, if successful, will be converted into actual clients or sales. Because there are so many inherent processes in each of these activities, automating these will greatly reduce the time and effort in its generation so you’ll have more opportunity converting these leads into actual customers. This is how you become successful in this very competitive world.

Lead generation is very important for businesses to succeed. Automating lead generation can help ensure greater chances of success.

DVD Ripping Tools

DVD Ripping Tools

Posted on 20 March 2013 by sam

If you still have a bunch of DVDs lying around, chances are good that you haven’t watched them in ages because you’re just too lazy to take them out of their box and insert them into your player. I know I am. Here are some great tools to rip them and get rid of this annoying problem once and for all.

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MediaPortal 1.3.0

MediaPortal 1.3.0

Posted on 29 December 2012 by sam

The Beta Version of MediaPortal 1.3.0 was released just before Christmas, so consider it a merry time of year indeed. In case you don’t already know what MediaPortal has to offer, it’s a fully functional media system that you can use throughout your home. Continue Reading

Experiencing Windows 8 on HTPC

Experiencing Windows 8 on HTPC

Posted on 18 December 2012 by sam

There have been lots of rumors about Windows 8, its layout and about its functionalities. People had great expectations of new features and user experience.

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PVR Support for the Raspberry Pi

PVR Support for the Raspberry Pi

Posted on 03 September 2012 by sam

Raspbmc is an XBMC build for the Raspberry Pi. Recently the developers also integrated the PVR support, which is a truly impressive feat.

 

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XBMC for Android for the Adventurous

XBMC for Android for the Adventurous

Posted on 18 July 2012 by sam

Perfect for the new Android set top boxes, but not yet for every one.

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MythTV 0.25 Released, Turns 10

MythTV 0.25 Released, Turns 10

Posted on 14 April 2012 by sam

MythTV just announced the availability of the 0.25 final release.

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XBMC Addon for Dreambox/Dbox2

Posted on 09 April 2012 by sam

This isn’t going to be for every one, but if you are technically inclined, are running XBMC and are up for a challenge: There is XBMC work-in-progress addon that will let you control and use your Dreambox from XBMC.

The Dreambox name might not ring a bell, but if you check the Wikipedia page, you’ll notice that it is a pretty popular range of set-top boxes. You might even have one in your home.

A DVR for the Online World

Posted on 06 April 2012 by sam

PlayLater is a DVR for online video. It allows you to record online video, such as Hulu, for later playback when you don’t have an Internet connection. PlayLater supports most of the online video providers, so if you want an all-in-one, no fuzz solution, it’s worth a look.

Do you really need it? Not really, there are free programs out there that allow you to download most online videos. However PlayLater could be the first one that combines it all in one nice package. So you’re paying for convenience.

(via CEPRO)