We all know that economic activities are dictated by supply and demand. The greater the demand, the greater the production to increase the supply. Enterprising entities have learned to manipulate this a bit by creating an artificial demand so that others will also follow. Unfortunately, over time, consumers are becoming more intelligent and they already know if they are being fooled or not. If the goal of companies before was to look for customers, today, the goal of businesses today is to be discovered by customers. As such, if you have a company whose goal is the latter, then you will need a lead generation software system.
Lead generation, for all intents and purposes, is simply any activity that stimulates and captures the interest of consumers related to a particular service or product with the end in mind of further developing this interest down the sales funnel. Today, lead generation is almost always equated with digital marketing activities and can include search engine optimization, website optimization, content marketing, social media, mobile marketing, and a whole lot more.
Technically, the purpose of these channels is to drum up interest among a certain target population so that they will be enticed to learn more about the product or service being offered. So, they click on links, fill up some simple forms, or even answer a very short survey. For some, it may be as simple as clicking on the Like or Share button on their social media accounts. The fact is that whenever someone performs something on the internet in response to a call to action, it initiates a cascade of processes that eventually leads to the creation of a list of potential customers. These are what are called leads and these are what the sales people will try to convert into actual customers where the real business transaction commences.
The question now is whether you have the necessary manpower to manually create all of these lead generating forms, email lists, call trackers, and other media. Doing it manually is entirely possible especially if you are only entertaining about tens of potential clients every month. However, if you’re entertaining hundreds every day, then you’re better off with a fully automated lead generation software like Boberdoo’s to ensure uniformity and standardization of your lead generation activities.
Lead generation programs effectively automate everything in your marketing program from inbound marketing to content marketing to email marketing and to social media marketing as well as other lead generation activities. Each of these activities will require some type of form which will capture the information of your potential customer which, if successful, will be converted into actual clients or sales. Because there are so many inherent processes in each of these activities, automating these will greatly reduce the time and effort in its generation so you’ll have more opportunity converting these leads into actual customers. This is how you become successful in this very competitive world.
Lead generation is very important for businesses to succeed. Automating lead generation can help ensure greater chances of success.