According to this article: TiVo Will No Longer Skip Past Advertisers, in a few short months TiVo will start displaying "billboard" advertisements on the screen while users fast forward over recorded commercials. Other forms of advertising in the Tivo service are discussed as well.

Another reason to build your own...




Note: rampy-->Thanks for the news submission (all the cool kids are doing it), ejk! very intriguing (and dissapointing) news.

As a TiVo owner i'm annoyed, am I going to get a break on my monthly service fee? (granted if TiVo goes under, my TiVo will be a doorstop, but what's the added value to the CONSUMER in this proposal?)

As the admin of a site dedicated to building tivo-esque PVRs from computers to avoid this type of corporate shennanigan, I guess it's a blessing in disguise. =P

Matt at PVRblog: TiVo to add banner ads to service when fast forwarding posted some insight on the topic as well. Slashdot: TiVo to Sell Your Fast-Forward Button

PVRBlog Matt on NPR about tivo commercial skip ads