More Tivo Ad Changes

Posted on 18 July 2005 by

Well, while running around over at PVRWire and Engadget I saw that the good ol’ boys at TiVo have done a software upgrade:

The jury’s still out on TiVo’s plans to insert ads during fast forwarding, but they’ve come up with another NAB-friendly ad hook that rolled out today: instantly respond with your TiVo to certain advertisements. (Quote from Engadget Article)

The PVRWire news article on the new ad widget says that the software upgrade has been done on around one million boxes, only Series2 that arent DirecTV units. There is also a longer more in depth post on Yahoo.com for your reading enjoyment.