Categorized | PVR News

PVRs cutting into P&G advertising?

Posted on 15 June 2005 by

Saw this tidbit over on PVR Wire… Looks like Proctor and Gamble is going to decrease how much its spending on TV advertising, and PVRs are partially to blame. Now I don’t know why that is, because I know that on my PVR I never fast forward through commercials.

Although the article does state that there are other reasons for the cutback, such as computer/console games taking more time away from TV viewing .

Another article on PVR Wire indicates that CBS is a network that is turning to product placement versus commercials because of the FastForward act committed by so many of us (but like I said, not me…..)