More and more companies are discovering just how effective CRM software is. In fact, over 70 percent of businesses that use this software say that it has improved their access to customer data.

The information provided by CRM software will help you better understand your customers and how they use your products. It also will inform any potential modifications or alterations that you may make to your products in the future.

Need more convincing? Here are seven CRM software statistics that you need to know.

Productivity From Mobile CRM

The amazing capability of smartphones today has changed the game when it comes to mobile CRM. While this type of CRM was once thought of as unnecessary, it has now become almost essential to businesses.

The main reason why mobile CRM is so appealing to companies is the productivity it creates. With mobile CRM use, businesses have seen rises in productivity as high as 15%.

A recent study also shows that 65% of sales reps who use mobile CRM reach their sales quotas. Meanwhile, only 22% of the reps who solely use non-mobile CRM achieve their sales goals.

Accessing CRM Through Multiple Devices

Given the success of companies that use CRM software on their mobile devices, it makes sense that more and more people are now accessing this software from multiple devices.

Laptops and desktops remain the primary devices for this software. However, the use of tablets and smartphones continues to rise.

Roughly 81% of users are now accessing their CRM software from multiple devices.

The Rise of Cloud-Based CRM

Individuals using multiple devices for CRM has led to an increase in cloud-based CRM solutions.

In 2008, only about 12 percent of businesses used cloud-based CRM. However, that number has skyrocketed in recent years.

Currently, 87 percent of businesses use cloud-based CRM. That’s a pretty staggering number but one that certainly makes sense in today’s mobile-friendly world.

Knowing Your Customers

With so many online options nowadays, customers are looking for brands and businesses that they can trust more than ever. In fact, 80% of consumers will research your products online before they make a purchase from your site.

How can you make sure you stand out among everyone else offering the same products?

CRM software can be a huge help when it comes to getting to know your customers. This software allows you to create a 360-degree overview of every individual you interact with online.

As an example of how this can work, let’s take a look at Adobe Spark.

People use Adobe Spark to create videos, images, pages, and posts. With the Adobe spark app, users can build the type of content that they want from anywhere with many different devices.

A downloadable app for a content creator like this is essential because you never know when inspiration will strike for your customers. People want to have the ability to create and invent wherever they go.

In this example case, CRM software can help you identify which devices your customers use most and what exactly they use them for. It will allow you to get to know your customers better so that you can cater to their desires.

Creating a Customer Community on Social Media

While CRM software can certainly be helpful for personalized, one-on-one customer interactions, it has also been useful in fostering online communities.

Simply look at Best Buy, which found success for years with its Twelpforce account on Twitter before adapting it into its Best Buy Unboxed community.

Over the course of about four years, the Twelpforce team featured 3,000 registered Best Buy employees and Geek Squad agents. These agents sent more than 65,000 tweets to customers.

While the Twelpfroce team no longer exists, the bond between Best Buy and its customers still does. Company employees continue to assist customers through the @BestBuy, @BestBuySupport, and @GeekSquad Twitter accounts.

Personalized Marketing Strategies

You may be happy with the amount of customers you have, but it’s never a bad thing to try to get more.

More and more companies are planning on increasing their email marketing budgets in the coming year.

The main reason for this influx of spending is that emails’ RIO has been consistently great. You make much more than what you spend.

Providing personalized email messages to potential customers is a dependable way of bringing more awareness and use to your products.

The CRM Market Continues to Grow

The CRM industry has seen incredible growth in recent years.

There is no indication that this expansion will stop. In fact, research indicates that the market will grow even more this year.

Recent forecast projects that the CRM market will be worth $37 billion in 2017.

The benefits of CRM software are clear. Why wouldn’t you want to take advantage of it like so many others are?