Categorized | PVR News

The Great Apple Video Encoder Attack of 2007: H.264 Hardware Support

Posted on 13 March 2007 by

The always insightful Cringely speculates on Apple’s H.264 encoder/decoder plans

Now comes the rumor I have heard, that I believe to be a fact, that has simply yet to be confirmed. I have heard that Apple plans to add hardware video decoding to ALL of its new computers beginning fairly soon, certainly this year.

Why Apple would do this is fairly clear to me, but first let’s clarify what I mean by hardware video decoding, because it isn’t implicitly the MPEG-2 format used in present-day DVDs. I’m not saying Apple’s video-decoder chip won’t also decode MPEG-2 (it may or may not — I simply don’t know), but the chip’s primary codec is H.264, which is at the heart of both Apple’s QuickTime software and its iTunes video downloading service.